PUMP, the native token of the popular meme coin launcher platform, Pump.fun, is making headlines today. With a staggering 30% gain in 24 hours, it is in the limelight as the rest of the digital assets are tumbling amid the ongoing crypto market crash. Notably, this token also experienced multiple downtrends, beginning with the massive crash right after launch, but it’s recovering today. For that, the renewed interest of investors gets the credit.
3 Reasons Why Pump.fun’s PUMP Token Up 30% Today
PUMP token is defying the broader crypto market crash, trading at $0.003195 with $1.13B in market capitalization. Notably, this surge came as the investor interest grew in the altcoin, as noticeable with $630.5M in trading volume and $507.55M in future OI, after a 38.5% surge.
For this, the Pump.fun’s buyback program and other factors are to credit.
100% Fees Buyback Program
Notably, the meme coin launcher platform has introduced a buyback initiative, in which 100% of daily fees, reportedly $210k, will be utilized to repurchase the native token. On July 30, 12,000 SOL, equivalent to $2.16, was spent and used to fund token rebuying.
PumpFun have pivoted to what seems to be 100% token buybacks.
98% of yesterday’s PumpFun / PumpSwap revenue went to buying $PUMP today. pic.twitter.com/RXyqCJEBN9
— Adam (@Adam_Tehc) July 30, 2025
This step is taken following the 92% drop in the platform’s revenue since January 2025. Experts note that this decision has triggered the volume spike, i.e., renewed investor interest.
Technical Breakout Triggered Relief Rally
After declining 81% from the ATH of $0.012 to a low of $0.0022 as the co-founder delayed the airdrop, PUMP token broke above a key descending resistance line on July 29.
The breakout created new support and formed the basis of the current rally.
Renewed Community Interest & Whale Accumulation
The renewed community support acted as the biggest factor in today’s 30% rally. It began with the influence of Machi Big Brother opening a long position, influencing the community’s trust. Notably, they are closing a position at a loss today, but still hold $14.3M worth in another.
Another whale, 8RwxXR, spent $3.16M to buy $1.06B of PUMP tokens at $0.00297 today, noted Lookonchain. One even allegedly added that a single individual has also snagged $68.65M worth of tokens in the last 24 hours, signaling high demand.
- Source: Lookonchain, Whale Buy
Overall, the key development on the buyback and whales’ interest has led to today’s Pump.fun token price rally. Although it is impressive, there are certain doubts about its persistence, considering the recent crashes and market conditions.
Frequently Asked Questions (FAQs)
The buyback program features the use of 100% of the fees to repurchase PUMP tokens.
Large investors accumulated massive amounts of PUMP, fueling investors’ confidence, which in turn drove the price rally.
PUMP crashed amid rising controversies and delays in the PUMP airdrop.
Pooja Khardia
Pooja Khardia is a seasoned crypto content writer with 6+ years of experience in writing, including in blockchain, cryptocurrency, DeFi, and digital finance reporting. In her adventure journey, she is currently working with CoinGape Media and leading their Trending Section.
Here, she uses her expertise to deliver analytics, market insights, price predictions, and information on what’s trending in the crypto space, aiming to keep the crypto and web3 community updated with market trends and important insights.
Known for a user-centric and straightforward writing style, Pooja is passionate about making crypto easy and accessible. Her writing blends market research with storytelling, helping readers stay ahead in a fast-paced industry.
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