Canada should look for ways to strengthen trade with the U.S., while pursuing opportunities in other markets

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Canada has become overly reliant on the United States for its agri-food exports over the years, which have quadrupled in value to more than $100 billion. However, the successful trade partnership — now threatened by President Donald Trump’s looming tariffs — has grown at the expense of Canada’s global competitiveness, according to a new report by the Royal Bank of Canada.
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Until the early 2000s, Canada ranked fifth among countries involved in global agri-food trade. Today, it sits in seventh place, behind China and Brazil, with greater global competition expected in the decades ahead. If corrective measures aren’t taken, RBC’s report warns, Canada could fall even further — to ninth place by 2035. However, with the right investments and strategic trade partnerships, Canada can regain market share and improve its global positioning, RBC says.
“We are really heavily reliant on one trading partner, and the current relationship (with the U.S.) leaves us very vulnerable, in terms of what that means for the sector and for the sector’s growth,” one of the report’s authors, Lisa Ashton, said in an interview.
Currently, more than 60 per cent of Canada’s agriculture and agri-food exports go to the U.S. — which in turn accounts for 20 per cent of Canada’s agriculture and agri-food imports. That trade gap has grown due to a surge in agri-food processing investment by Canada over the last 20 years.
Ashton said Canada would not want to lose the U.S. as its main trading partner, especially given our proximity to the market. Walking away from that partnership would take years and years to untangle and will be very costly for both countries, she added.
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Instead, Canada should look for ways to strengthen trade with the U.S., while proactively pursuing opportunities in other markets.
“In terms of strengthening, I think it really comes down to building upon those relationships that we have with the U.S., (whom) we have a deeply integrated supply chain with,” said Ashton.
“If we really get focused, there is an opportunity for us to pursue a high growth scenario that increases our global share by 30 per cent,” she said.
Modelling by RBC and the Boston Consulting Group’s Centre for Canada’s Future shows Canada can increase its global share from 3.7 per cent to 4.8 per cent to regain fifth place among leading agricultural exporters. The model estimates that expanding Canada’s share of the global export pie to 30 per cent would bring in an additional $44 billion by 2035.
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RBC’s report outlines three main objectives for Canada: grow in regions where it already has market access, such as Europe, Asia and Latin America; expand in the world’s best growth markets, where GDP per capita is on the rise (countries in South and Southeast Asia, Africa, Latin America, the Middle East); and maintain existing relationships through strengthened “food diplomacy,” i.e., positioning Canada as a strategic and reliable trading partner for countries expected to face food trade deficits in the next 10 years (the U.S., China and Japan).
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Canada should also diversify into high growth markets, such as India, Indonesia and the Philippines, and export products that it already specializes in — vegetable and canola oil, for example, or prepared cereals and meat — and take a more strategic approach in optimizing pre-existing trade agreements with Europe, where there’s increasing opportunities for lower tariffs on things like seafood and fish.
• Email: dpaglinawan@postmedia.com
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