In the swiftly evolving crypto space exchange, CoinW is making its way to fame with its own connectivity. That community-first concept from the exchange runs deeper than just marketing—it permeates every single decision.
CoinW also sees users as long-term partners because of which it develops products, communicates, and supports services with user feedback. This is a trust-based platform built through co-creation.
The Director of Strategic Partnership at CoinW, Monika Mlodzianowska, comments in an exclusive-interview, that localization is more of an emotion-and cultural alignment than mere translation.
She also discusses the exchange’s decision to double down on engagement during market downturns and offers a behind-the-scenes look at the highly successful Solana Breakpoint campaign. She provides a blueprint full of insights on how Web3 brands can scale globally while maintaining authentic and meaningful relationships with the community.
Also Read: Inside NeoTech’s $1M Web3 Breakthrough
What does “community-first” really mean for CoinW, and how does that shape your day-to-day strategy?
At CoinW, “community-first” isn’t a slogan — it’s a mindset. We treat our users not just as traders, but as long-term partners. It affects everything we do, from product development to how we communicate and support users. On a daily basis, this means listening closely to community feedback, activating local ambassadors, organizing grassroots events, and being present in Telegram groups, Twitter threads, and offline meetups. We don’t just push information — we co-create with the community. That’s how we build trust and loyalty
CoinW emphasizes localization — how do you define localization beyond just language translation?
Localization goes much deeper than translating copy. For us, it’s about understanding the behavior, culture, and values of each region. It’s tailoring campaigns to resonate emotionally, building local teams that understand the pulse of the community, adapting payment methods, and even changing communication tone to fit cultural norms. Localization means making people feel like CoinW was built for them, not just translated for them.
How do regional differences affect CoinW’s engagement strategies across continents like Asia, MENA, and Africa?
Each region has its own rhythm. In Asia, especially Southeast Asia, the user base is often highly active in DeFi and social trading. So our campaigns there focus on advanced features, arbitrage opportunities, and product education. In MENA, it’s all about trust and compliance. Users want to know we’re licensed, secure, and offering Islamic finance-friendly options. Meanwhile, in Africa, accessibility is key. We’re seeing real-world use cases like remittances and stablecoin savings — so the focus is on mobile optimization, peer-to-peer systems, and local education. We don’t copy-paste strategies — we craft them to fit.
Could you walk us through the planning and execution of the Solana Breakpoint Hackathon campaign in Europe?
The Solana Breakpoint campaign in Europe was a great example of CoinW’s cross-functional, partnership-driven approach. Planning began months ahead, starting with identifying the developer audience, mapping key event milestones, and defining CoinW’s unique value proposition to the Solana ecosystem.
We collaborated with Solana partners and community hubs to co-host workshops, offer grants and mentorship, and provide direct exchange support for hackathon teams. On the ground, our team ran a branded activation space that wasn’t just about CoinW — it became a networking hub for developers, VCs, and ecosystem players. Post-event, we followed up with incubator opportunities and regional ecosystem support, ensuring the hackathon had a lasting impact beyond the weekend itself.
In a market downturn, many platforms scale back outreach. Why does CoinW choose to double down instead?
Because that’s when people are watching most closely. In bull markets, everyone’s loud. But in downturns, people remember who showed up. We believe bear markets are for building — both product and trust. So instead of cutting back, we ramp up outreach, education, and transparency. We run workshops, AMAs, security initiatives — not because it’s trendy, but because it’s needed.
Our users appreciate that consistency. And we’ve seen firsthand that the loyalty built during tough times pays off when the market turns
How does CoinW balance speed and flexibility with internal alignment across so many regional teams?
It starts with trust and clear frameworks. We empower regional teams with autonomy because they know their users best, but we also ensure alignment through shared KPIs, weekly syncs, and cross-market playbooks. Our internal communications tools are optimized for real-time feedback, and our central brand/ops teams provide ongoing support, asset libraries, and campaign templates. This structure allows us to move fast locally without losing the coherence of the global strategy.
Speed doesn’t mean chaos — at CoinW, it’s about smart delegation, constant feedback loops, and a culture of ownership
What advice would you give to emerging Web3 brands trying to scale across different cultures and regions?
Don’t assume. Learn. Localize not just language but emotion — what inspires users in that culture?
Build a trusted local team. Community managers, partners, and influencers rooted in the region are your best asset.
Stay lean and listen. Web3 moves fast. Don’t overbuild. Launch, learn, iterate.
Earn trust through actions. Be consistent in communication, support, and value delivery — especially in hard times.
Know your “why.” Without a clear value proposition, scaling becomes just noise. Stay anchored in your mission
Disclaimer
The presented content may include the personal opinion of
the author and is subject to market condition.
Do your market research before investing in cryptocurrencies.
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