Tackling the threat of deepfakes in the workplace

As technology evolves, cybercriminals are finding ever more sophisticated ways to exploit it. One of the most insidious developments to date is the rise of deepfakes — realistic but ultimately fake audio, video, or images created using artificial intelligence (AI). These tools are enabling bad actors to launch highly convincing impersonation scams, from imitating the voices of executives to creating fake videos that bypass verification processes.

With deepfake technology beginning to get easier and cheaper to obtain, the tools – once seen as a novelty in entertainment – are increasingly being leveraged for fraud, disinformation and cybercrime. And with AI technology evolving at breakneck speed, deepfakes are becoming increasingly convincing and accessible. In fact, Ofcom recently revealed that 43% of UK internet users believed they had experienced a deepfake in the first half of 2024.